The Digital Potential for Museums

Haha read this one the other day. Now and then you read about musems having enough of all the selfies visitors take..but here's a different approach to it. "rom the kaleidoscopic works of Takashi Murakami to Yayoi Kusama’s infinity mirrored rooms, art exhibits on social media this year will be as inescapable as cat videos. To draw visitors and grab global attention, museums and galleries are mounting shows with strong digital potential. Instagram, Twitter and Snapchat are turning exhibits into pop-culture experiences. Shows with multi-sensory elements or artist-created interactive environments that shine in selfies are at a premium." I myself am totally crazy about 'All the Eternal Love I Have for the Pumpkins' (2016), Yayoi Kusama’s latest infinity mirrored room, so that one is number one of my list!

Tagging & Followers
Why are these approaches interesting? Here's why: "More than 215 million Instagram posts are tagged “art,” with museums like the Louvre in Paris and New York’s Museum of Modern Art tagged more than a million times each. Artists drive traffic, too: Ms. Kusama doesn’t post on Instagram but enjoys a robust following, with her full name tagged in more than 285,000 images. Mr. Murakami has 271,000 followers on Instagram, where he posts videos of himself at work."

Source used an more info here.