Oh this is a good combination of trendy marketing tools. US retailing company Target created a pop up store with artsy productions made out of their own products. "Target loves getting creative by way of the small-scale pop-up. In 2013, a life-size dollhouse took over Grand Central Station to show off Target’s Threshold furniture line; during back-to-school season, Target tapped into the college-student market with “Bullseye University,” a 3D dorm simulation outfitted with Target goods.
This week, you can visit an art gallery made entirely of Target products in Chelsea.Called Target Too, the art gallery-meets-pop-up-store is meant to promote the wide array of items you can buy at Target, as well as push the retailer’s dedication to design. The company described it as a “design-to-digital playground.” Chief Creative Officer Todd Waterbury said in a statement: “I like that it begins to loosen and play with the meaning of what a gallery, a store, a playground, even what an Instagram feed is, and what the integration of technology can do within a bounded space—how it can deepen and expand the meaning of each of these.” Pop-ups have become a popular way for a small brand or e-commerce retailer to get its collections in front of customers and boost sales without the commitment of a lease. Target’s pop-up, however, doesn’t sell anything at all (instead, it is giving away gifts for free), but according to Jason Goldberg, group vp of commerce strategy at Razorfish, larger companies find great value in the pop-up purely for brand-building purposes." You can read more here: https://digiday.com/brands/target-makes-art-products-pop-store/
This week, you can visit an art gallery made entirely of Target products in Chelsea.Called Target Too, the art gallery-meets-pop-up-store is meant to promote the wide array of items you can buy at Target, as well as push the retailer’s dedication to design. The company described it as a “design-to-digital playground.” Chief Creative Officer Todd Waterbury said in a statement: “I like that it begins to loosen and play with the meaning of what a gallery, a store, a playground, even what an Instagram feed is, and what the integration of technology can do within a bounded space—how it can deepen and expand the meaning of each of these.” Pop-ups have become a popular way for a small brand or e-commerce retailer to get its collections in front of customers and boost sales without the commitment of a lease. Target’s pop-up, however, doesn’t sell anything at all (instead, it is giving away gifts for free), but according to Jason Goldberg, group vp of commerce strategy at Razorfish, larger companies find great value in the pop-up purely for brand-building purposes." You can read more here: https://digiday.com/brands/target-makes-art-products-pop-store/