Dutch Start company Add my Window brings advertizers and 'window owners' together. Want to make some extra cash with your home windows? Then here's a new Dutch answer : private home owners can 'rent out' their windows and Add my Window will deliver some perforated foil with advertizing. Companies looking for a new way to advertize can select so called A-B- or C locations. Is this allowed here in Holland? According to Add my Window creator Roderick Adang it is, his legal advisors checked the national and local laws and made inquiries at city offices. Most cities allow this new marketingtool, but not all. With the newly developed foil home owners can still enjoy their view - even with the foil you can still see who walks by your house. Add my Window is active in: Tilburg, Breda, Eindhoven and Rotterdam. What about the money? Well, for home owners renting out their windows: 150 euros per month could come your way. Source (in Dutch): http://siliconcanals.nl/startups/haagse-startup-add-my-window-maakt-van-ramen-reclameborden/?utm_content=buffer4bcad&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
Like beer? Like Scotland? Well here's some good news: "Brewdog, to the uninitiated, is an independent brewery based in Scotland that was launched by two people and a dog in 2007 and has grown significantly since. Or, in their own words, an "intrepid David in a desperate ocean of insipid Goliaths," a "beacon of nonconformity in an increasingly monotone corporate desert" that's crafting beer that will "change the course of civilization." It is this beer brand that is pitching for a Beer Hotel."We are not RockefellerWe are Guy Fawkes. We are burning the established system – the status quo – down to the ground and forging a new future for business from the flames.We are putting the fat cats out to pasture and empowering everyone to be masters of their own destiny by investing in our passion for craft beer. The name of the scheme, Equity for Punks, continues the theme that this is some anarchic operation gobbing at the bad guys, the one true beermaker making a stand."
Ha, this one will sure draw attention!"Artis, a local zoo In Amsterdam, wanted to let people know that the zoo was still open at night. To spread the word, they decided to take the spirit of the zoo to the streets of Amsterdam. How? They created mechanical angler fish and put them in the city canals.The lights in the water created confusion amongst the public until Artis announced they would investigate what was going on in the canals. They then created a site that allowed people to track the fish.The next day all the fish gathered at the red light district in Amsterdam. They came together to spread the message that Artis was open at night. Following the stunt, angler fish bikes roamed the streets and brought people to the Artis zoo for free." Source: http://www.creativeguerrillamarketing.com/guerrilla-marketing/artis-open-at-night/